I hand-code every email. Your design will be replicated to near pixel-perfection into an optimized email with the close attention to detail that distinguishes a true expert in email coding.
I develop emails using the fluid/hybrid method. This way of coding allows each email to display a mobile view in mobile email clients that would normally scale down your design to small and unreadable. This method provides a better mobile experience for all of your subscribers.
Testing In 58 Email Clients
Just because your email looks great in one email client doesn't mean that it will look that way in every email client used by your subscriber base. Your emails need to look spectacular everywhere, and the only way to ensure that is by testing in every major email client. View a list of the email clients for which I test.
Email Best Practices
As a well-respected thought leader in email development, I stay current with best practices. I learn from and contribute to the email developer hive mind daily, so my code exceed benchmarks.
You don't have to build multiple versions of an email. I can expedite your development cycle by setting up content that can change based on subscriber profiles with Ampscript, Zephyr, or other scripting ESP-specific languages.
Surprise and delight your subscribers with hover states! I can code many parts of your email to change colors, fade, replace images, or animate when a cursor hovers over them. Make your email stand out from the rest with elegantly placed interactivity.
Personalization techniques have been proven to increase subscriber interaction. No matter what email service provider you use, I can assist with any degree of personalization, from first names to entire modules.
I save all my images at double the size they will appear in the email. Doing this produces an extra sharp image for retina-enabled devices. Just one more step in my dedication to the coding for the best possible look for your email.
Email Service Providers
I have in-depth knowledge of the following ESPs and their specific languages: Salesforce Marketing Cloud (SFMC) a.k.a. ExactTarget, Iterable, Hubspot, Sendgrid, Klaviyo, Pardot, Sailthru, Mailchimp, Campaign Monitor, Marketo, and Blackbaud Convio.
Modular Design System
Modular systems allow you to stack email sections in any order to create a myriad of layouts! I can make any design into a modular template in multiple email service providers. I also know Taxi for Email syntax.
Background images are possible in almost every email client — even Outlook! You can also have different images for desktop and mobile versions. I fully comment my code so that you can easily replace a background image in your email.
I have worked with many brands whose emails require multiple languages. I can make necessary modifications to your email to support additional languages without impacting the overall design.